Duration: 3 Months | Hours: 120 | Mode: Hybrid | Fee: ₹25,000
Career Outcomes: SEO/Ads Specialist, Digital Marketer, Freelancer, Agency Owner
Syllabus Breakdown
Module 1: Introduction to Digital Marketing (6 hrs)
- Evolution from traditional to digital
- Core channels overview: SEO, SEM, SMM, Email, Content, Influencer, Analytics
- Digital consumer behavior
Module 2: Website & Blogging Fundamentals (10 hrs)
- WordPress/Blogspot setup
- Website structure & navigation
- Landing pages & lead capture forms
Module 3: Search Engine Optimization (SEO) – Basics (12 hrs)
- On-page SEO (keywords, meta, content, images, speed)
- Off-page SEO (backlinks, guest posts, directories)
- Technical SEO (sitemaps, robots.txt, schema)
Module 4: Advanced SEO & Local SEO (10 hrs)
- Competitor analysis tools (Ahrefs, SEMrush, Ubersuggest)
- Local SEO (Google My Business, citations)
- Ranking for local businesses
Module 5: Google Ads & Paid Marketing (12 hrs)
- Google Search Ads, Display Ads, Video Ads
- Ad copywriting & targeting strategies
- Budget optimization & ROI tracking
Module 6: Meta (Facebook & Instagram) Ads (12 hrs)
- Ads Manager deep dive
- Campaign types (traffic, engagement, conversions)
- Pixel setup & remarketing
Module 7: Content Marketing Strategy (8 hrs)
- Blogging & long-form content
- Copywriting for ads & sales pages
- Content calendar creation
Module 8: Social Media Marketing (SMM) (10 hrs)
- Platforms: Instagram, Facebook, Twitter (X), LinkedIn
- Hashtag strategies & community building
- Influencer collaborations
Module 9: Email Marketing & Funnels (8 hrs)
- Tools: Mailchimp, ConvertKit
- Writing high-converting emails
- Drip campaigns & automation
Module 10: Affiliate & Influencer Marketing (6 hrs)
- Affiliate program setup
- Finding and managing affiliates
- Influencer partnerships
Module 11: Analytics & Conversion Tracking (8 hrs)
- Google Analytics 4
- Conversion goals & events
- Funnel optimization
Module 12: Capstone Project & Career Guidance (8 hrs)
- Create a live campaign (SEO + Ads + SMM + Email)
- Case studies: successful digital campaigns
- Freelancing & agency career roadmap
